Castello di Grumello enters the hospitality areas of the New Balance Arena in Bergamo as the official wine supplier, as part of the partnership between Atalanta BC and KASK, the Bergamo-based company specializing in the design and production of high-performance helmets and owner of the historic wine estate.
The agreement allows the Grumello del Monte estate to bring its agricultural and cultural heritage into the hospitality spaces, enhancing the connection with the local territory and the overall quality of the guest experience.
A historic medieval residence surrounded by vineyards, Castello di Grumello is today an agricultural estate that combines winemaking tradition, landscape preservation, and innovation, promoting a wine culture rooted in knowledge, conviviality, and responsibility. Its presence at the New Balance Arena represents an opportunity for dialogue with the world of sport and with Atalanta’s audience, based on shared values such as commitment, respect, and a strong sense of belonging.
Particular attention is given to the theme of responsibility: Tenuta Castello di Grumello reaffirms its commitment to promoting a conscious and moderate consumption of wine, understood as part of a balanced lifestyle connected to quality, knowledge, and conviviality — never excess.
